Troubleshoot quality issues before they go public If you've watched back a video you made and thought 'something is off' without being able to put your finger on what, this post is for you. Most video quality problems trace back to a handful of recurring issues. The audio sounds bad This is the most common culprit. Bad audio (background hum, echo, wind noise, muffled dialogue) makes an otherwise decent video feel amateur instantly. The fix is almost always capturing better audio during the...

Industry fundamentals and jargon simplified for your small business. You don't need to become a film expert to make smart decisions about video for your business. But a basic understanding of how production works will make you a better client, help you produce your own DIY content, and help you avoid common mistakes. Let me try and simplify the core aspects for you! The three phases of production: Every video project, regardless of size or budget, moves through three phases. Pre-production is...

Avoid problematic vendors before you're locked in Most video producers are professionals who genuinely want to deliver great work. But like any industry, there are people out there who will waste your time, your money, or both. Here's what to watch for. 🚩They can't show you a portfolio or their work looks nothing like what you need: A legitimate video production company has a body of work you can review. If they're stalling on sharing examples, giving you excuses, or only showing you work...